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The Truth About Alcohol and What We Can Do About It

Uncover hidden truths about alcohol's health and other impacts and explore evidence-based approaches to reducing harm.

A hand holding a bottle on which a stylised logo bears the words The Truth About Alcohol & What We Can Do About It

The Truth About Alcohol and What We Can Do About It

  • 4 weeks

  • 1 hour per week

  • Digital certificate when eligible

  • Open level

Find out more about how to join this course

  • Duration

    4 weeks
  • Weekly study

    1 hour
  • 100% online

    How it works
  • Unlimited subscription

    $335.99 for a whole yearLearn more

Understand alcohol's health effects and evidence-based solutions

Alcohol is part of daily life for many people, but its real health risks often stay hidden. This course uncovers the effects alcohol has on sleep, mood, and long-term health and how those effects are hidden and downplayed. It explores how marketing influences our relationship with alcohol, and examines evidence-based approaches to reducing harm.

Backed by experts and alcohol research from the University of Stirling, this course is open to anyone curious about the science behind alcohol and public health.

Understanding alcohol’s health and wellbeing impacts

Examine both short-term effects like sleep disruption and mood changes and its long term health effects. You’ll challenge common myths, question what labels and media portrayals don’t tell you, and see the full picture of how alcohol affects our bodies, relationships and society.

Recognising advertising and cultural normalisation

Learn to spot alcohol marketing everywhere, in sports sponsorships, TV programmes, social media influencers, and shop displays. You’ll discover how this marketing shapes our attitudes and drinking habits over time, and review research on how normalisation works.

Understanding these influences helps you think more critically about cultural messages around drinking.

Exploring effective actions and evidence-based policies

Discover what actually works to reduce harm caused by alcohol at a population level. You’ll explore government tools like marketing and sales regulations, tax policies, and improved labelling requirements.

Understanding these proven approaches helps you envision how evidence-based alcohol policies improve health, social and economic outcomes.

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Skip to 0 minutes and 1 second Alcohol has been part of human life for more than 9000 years. Long before written history, people were fermenting fruits, grains and honey to produce alcoholic drinks. But despite being one of our most familiar and widely used substances, many of its effects on our health and the most effective ways to reduce its harms remain poorly understood. In this four week course, we’ll uncover what the evidence tells us about alcohol and consider what we can do to reduce the harms it causes.

Skip to 0 minutes and 37 seconds Alcohol is no ordinary consumer product. It affects how we think and feel, can harm our bodies and brains, and changes how we interact with others. Throughout history, societies have recognised some of these harms and captured them in art and literature and made various efforts to prevent them, including through temperance movements, licencing laws and modern day marketing controls.

Skip to 1 minute and 5 seconds Today, we’ve never had a better scientific understanding of the risks and harms of alcohol consumption, but we find that many people who drink alcohol don’t recognise or know these risks. This course will explore how it is that the proven risks of something so familiar and widely accepted are so poorly recognised.

Skip to 1 minute and 27 seconds Welcome to The Truth About Alcohol and What We Can Do About It. Led by colleagues from the University of Stirling, over 4 weeks we’ll explore the truth about key questions including how does alcohol affect our health, families and communities? How do commercial interests contribute to keeping us in the dark about these health risks? And what can governments do that really works to reduce the harms caused by alcohol? Whether you’re interested in health policy or psychology, or simply want to better understand alcohol’s role in society, this course will provide the tools to think more critically about how we view and manage alcohol as a society and as individuals.

Skip to 2 minutes and 15 seconds Join us as we explore one of humanity’s oldest and most influential substances and the important questions it continues to raise today.

Syllabus

  • Week 1

    Alcohol: what we believe and why

    • Getting started

      Welcome to the course!

    • Thinking about alcohol

      In this activity, we will discover what we mean by alcohol and explore the full range of alcohol's effect on our health and wellbeing. We will also challenge the idea that we are being told the whole truth about alcohol.

    • Are we being told the whole truth?

      In this activity, we will try to identify common beliefs about alcohol and misconceptions and reflect on how these are shaped by incomplete or select information.

    • Weekly summary

      Let's now summarise what we looked at this week. We explored alcohol associations and the full range of alcohol’s effects. Looking at the bigger picture, we questioned whether the whole truth about alcohol is being shared.

  • Week 2

    How advertising and marketing shape our relationship with alcohol

    • Introduction to Week 2

      This week, we start by exploring different ways in which marketing shows up and influences our decision making.

    • Introducing alcohol marketing and advertising

      In this activity, we will look at what actually counts as alcohol marketing and where we come across it in everyday life.

    • Approaches to restricting alcohol marketing

      In this activity, we will look at how marketing shapes social norms around drinking over time.

    • Weekly summary

      Let's now summarise what we looked at this week. In Week 2, we explored how advertising and marketing shape the place alcohol has in everyday life.

  • Week 3

    Price, availability and alcohol environments

    • Introduction to Week 3

      This week, we will move away from focusing on alcohol use as a matter of 'individual choice' and explore how environmental influences shape our behaviour. We will also learn more about pricing and availability.

    • The availability of alcohol

      In this activity, we will learn what alcohol availability means, e.g., how easy alcohol is to get, including: where it is sold, when it is sold, etc. We will also consider how it is linked with alcohol use and harm.

    • The price of alcohol

      In this activity, we will discuss how price influences the amount of alcohol people buy and consume. We will reflect on how people who drink the most often tend to buy the cheapest alcohol and learn how policies target price.

    • Weekly summary

      In Week 3, we looked at availability, licensing and price. We also explored five mechanisms through which availability may influence alcohol use and harm. Together, these examples show how policy can shape alcohol environments.

  • Week 4

    Reducing alcohol harm – From evidence to action

    • Introduction to Week 4

      This week, we bring together the ideas explored across the course and look at how evidence can be turned into action to reduce alcohol harms.

    • The SAFER framework

      The World Health Organisation’s SAFER framework brings together five areas of alcohol policy: availability, drink-driving, support and treatment, marketing, and pricing.

    • Alcohol policy in practice: case studies

      In this activity, we will look at four case studies using pricing, availability, labelling and marketing to examine three practical challenges including 1) design, 2) enactment challenges, 3) implementation and enforcement.

    • Bringing it all together & next steps

      Congratulations! You’ve made it to the end of The Truth About Alcohol and What We Can Do About It! Let's look back on what we've learned.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the key effects of alcohol consumption on short and long-term health outcomes
  • Explain why some health and wellbeing effects of alcohol are less visible or less commonly discussed than others
  • Discuss how public attitudes to alcohol are shaped by marketing and advertising
  • Describe effective actions that governments can take to prevent and reduce harm from alcohol

Who is the course for?

This course is ideal for anyone curious about alcohol and health, including professionals, charities, policymakers, students, and anyone new to thinking about to reduce harms caused by alcohol consumption.

Who will you learn with?

Robyn Burton is Co-Director of the World Health Organization (WHO) Collaborating Centre for Alcohol Policy and Public Health at the Institute for Social Marketing and Health, University of Stirling

Professor of Alcohol Policy and Head of School of Public Health & Society at the University of Stirling, Niamh co-directs the WHO Collaborating Centre for Alcohol Policy & Public Health Research.

Isabelle Uny is a Senior Research Fellow at the Institute for Social Marketing and Health at the University of Stirling. Her work focuses on alcohol harm and alcohol policy, particularly in Africa.

James Nicholls is a Senior Lecturer in Public Health at the University of Stirling. He was previously Director of Research and Policy at Alcohol Change UK, and CEO of Transform Drug Policy Foundation.

Rachel O'Donnell is an Associate Professor who conducts alcohol research at the Institute for Social Marketing and Health, University of Stirling.

Nathan Critchlow is a researcher at the Institute for Social Marketing and Health, University of Stirling. He specialises in examining the nature, design, and regulation of alcohol marketing.

Who developed the course?

University of Stirling

World-class research, innovative teaching in a beautiful, inspiring, modern campus environment.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$335.99 for a whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$154/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Start learning today

Free

Try this course - with limits

  • Limited to 4 weeks

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply.

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