Marketing analytics courses focus on analyzing data to improve marketing strategies and decision-making. You'll learn about key metrics, customer segmentation, campaign performance, and tools like Google Analytics and Tableau for visualizing data. These skills help you understand consumer behavior and optimize marketing efforts.

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness
★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Canva (Software), Infographics, Content Scheduling, Motion Graphics, Social Media Content, Social Media Management, Visual Design, Collaborative Software, Marketing Materials, Graphic and Visual Design, Design Elements And Principles, Visual Storytelling, Presentations, Marketing Design, Graphic Design, Graphic and Visual Design Software, Content Creation, Brand Marketing, Social Media, Collaboration
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Supervised Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Markov Model, Embeddings, Applied Machine Learning, Dimensionality Reduction, Large Language Modeling, Text Mining, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, Deep Learning, Tensorflow, Machine Learning Methods, Logistic Regression, Feature Engineering, Keras (Neural Network Library)
★ 4.6 (6.2K) · Intermediate · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing
★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics
★ 4.8 (3.5K) · Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Research, Business Research, Consumer Behaviour, Data Analysis, Marketing, Marketing Psychology, Research Methodologies, Data Collection, Marketing Strategies, Research Design, Target Market, Customer Insights, Customer Analysis, Decision Making, Psychology
★ 4.4 (4.9K) · Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Leadership Development, Business Communication, Strategic Communication, Relationship Building, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism
★ 4.7 (3.3K) · Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting
★ 4.5 (87) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing
★ 4.5 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Import/Export, Data Entry, Microsoft Office, Productivity Software, Presentations, Data Management, Finance, Financial Analysis
★ 4.8 (5.6K) · Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Content Optimization, Competitive Analysis, Web Analytics and SEO, AI Enablement, Content Development and Management, Competitive Intelligence, Content Strategy, Content Performance Analysis, Benchmarking, AI Workflows, Gap Analysis, Content Creation, LLM Application, Generative AI, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Integration, Data Import/Export
★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks
Start with what you want to do. If you want to use R for statistical analysis, choose courses that emphasize R packages like ggplot2 and dplyr for marketing analytics. If you're focused on digital marketing analytics, check for courses covering Google Analytics, social media metrics, and SEO performance measurement.