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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses focus on analyzing data to improve marketing strategies and decision-making. You'll learn about key metrics, customer segmentation, campaign performance, and tools like Google Analytics and Tableau for visualizing data. These skills help you understand consumer behavior and optimize marketing efforts.

Popular Marketing Analytics Courses and Certifications


  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness

    4.7 stars, 3.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Canva For Dummies

    Skills you'll gain: Canva (Software), Infographics, Content Scheduling, Motion Graphics, Social Media Content, Social Media Management, Visual Design, Collaborative Software, Marketing Materials, Graphic and Visual Design, Design Elements And Principles, Visual Storytelling, Presentations, Marketing Design, Graphic Design, Graphic and Visual Design Software, Content Creation, Brand Marketing, Social Media, Collaboration

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • D

    DeepLearning.AI

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Supervised Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Markov Model, Embeddings, Applied Machine Learning, Dimensionality Reduction, Large Language Modeling, Text Mining, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, Deep Learning, Tensorflow, Machine Learning Methods, Logistic Regression, Feature Engineering, Keras (Neural Network Library)

    4.6 stars, 6.2K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (6.2K) · Intermediate · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7 stars, 826 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics

    4.8 stars, 3.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (3.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Surveys, Survey Creation, Market Research, Business Research, Consumer Behaviour, Data Analysis, Marketing, Marketing Psychology, Research Methodologies, Data Collection, Marketing Strategies, Research Design, Target Market, Customer Insights, Customer Analysis, Decision Making, Psychology

    4.4 stars, 4.9K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (4.9K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Leadership Development, Business Communication, Strategic Communication, Relationship Building, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7 stars, 3.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (3.3K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting

    4.5 stars, 87 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (87) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing

    4.5 stars, 1.4K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    Universidad Austral

    Fundamentos de Excel para Negocios

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Import/Export, Data Entry, Microsoft Office, Productivity Software, Presentations, Data Management, Finance, Financial Analysis

    4.8 stars, 5.6K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (5.6K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alex Genadinik

    On Page SEO & Keyword Research With Artificial Intelligence

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Optimization, Competitive Analysis, Web Analytics and SEO, AI Enablement, Content Development and Management, Competitive Intelligence, Content Strategy, Content Performance Analysis, Benchmarking, AI Workflows, Gap Analysis, Content Creation, LLM Application, Generative AI, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Extract, Transform and Load Data in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Integration, Data Import/Export

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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How to choose the right Marketing Analytics course

Start with what you want to do. If you want to use R for statistical analysis, choose courses that emphasize R packages like ggplot2 and dplyr for marketing analytics. If you're focused on digital marketing analytics, check for courses covering Google Analytics, social media metrics, and SEO performance measurement.

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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