{"id":441142,"date":"2023-07-07T17:22:41","date_gmt":"2023-07-07T16:22:41","guid":{"rendered":"https:\/\/www.futurelearn.com\/info\/?p=441142"},"modified":"2026-07-15T13:39:33","modified_gmt":"2026-07-15T12:39:33","slug":"how-to-become-a-copywriter","status":"publish","type":"post","link":"https:\/\/www.futurelearn.com\/info\/blog\/how-to-become-a-copywriter","title":{"rendered":"How to become a copywriter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u2018<em>Just do it.<\/em>\u2019&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018<em>Got milk<\/em>?\u2019&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018<em>Did somebody say\u2026<\/em>\u2019&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do all these phrases have in common? They\u2019re the famous words from household brands and campaigns that have captivated audiences from around the world. Let\u2019s face it, copy is everywhere you look. From the clear and functional product landing pages to the inspirational voiceovers from sports ads, copy can make or break a brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Great <a href=\"https:\/\/www.futurelearn.com\/subjects\/creative-arts-and-media-courses\/writing\" target=\"_blank\" rel=\"noreferrer noopener\">writing<\/a> is the foundation of amazing copy, whether it\u2019s so inconspicuous that you don\u2019t even notice, or serves as a creative conversation-starter. But how do you become a copywriter? Good question. We\u2019ll explore that, and more, in this article.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is copywriting?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, copywriting involves writing in an effort to market a brand or organisation. Whether it\u2019s a legacy brand, traditional bank, national charity or a shiny new start-up, copywriting is designed to get eyes on the brand, keep them there and influence interaction. At times, this looks like brand awareness, and other times (well, most times), it means sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While most people think of copywriting as strictly the domain of witty ads you\u2019d see on TV or while travelling, there\u2019s so much more to it. Emails, <a href=\"https:\/\/www.futurelearn.com\/subjects\/business-and-management-courses\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media posts<\/a>, landing pages, video scripts, blog posts, presentations, print media, billboards, product messaging and, of course, out-of-home (OOH) and digital ads are all the work of copywriters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\t\t\t\t\t\r\n                    \r\n                    \r\n                    \r\n                    <div class=\"flcc-course-module-cards \">\r\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"course-card-group\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<!--  .flcc-course-module-cards -->\r\n    \t\t<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does a copywriter do?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Copywriting, as you\u2019d expect, is mostly writing. However, it also involves a lot of planning, collaboration and reporting. Brand copywriters will work on one brand (and sometimes its subsidiaries), whilst freelance copywriters and agency copywriters tend to work with a variety of different companies as clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A copywriter will receive a brief and work with designers, and sometimes even brand strategists, to craft compelling copy that meets the brand goal and matches the brand voice.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the average copywriter salary?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The salary for a junior copywriter can range from \u00a320-\u00a325,000 a year, with salaries averaging around <a href=\"https:\/\/www.glassdoor.co.uk\/Salaries\/england-uk-junior-copywriter-salary-SRCH_IL.0,10_IS7287_KO11,28.htm?clickSource=careerNav\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a326,000<\/a> in England. Salaries for senior copywriters can reach up to <a href=\"https:\/\/www.glassdoor.co.uk\/Career\/Senior-Copywriter-career_KO0,17.htm\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a365,000<\/a> a year, while the earning potential for freelance copywriters varies greatly depending on the scope of clients.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where can you work as a copywriter?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The beauty of copywriting is that you can work practically anywhere. Every industry needs copy \u2013 whether that\u2019s tech, education, travel, entertainment or retail, there are tons of small and mainstream companies out there that need copywriters. Freelance writers are also able to build a portfolio of clients, enabling them to work remotely.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\t\t\t\t\t\r\n                    \r\n                    \r\n                    \r\n                    <div class=\"flcc-course-module-cards \">\r\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"course-card-group\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"course-card-item\"> \r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" top-wrap\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.futurelearn.com\/courses\/digital-marketing-new-trends-and-technologies?utm_campaign=Courses+feed&utm_medium=courses-feed&utm_source=courses-feed\" title=\"Digital Marketing: New Trends and Technologies\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flcc-item-thumbnail \">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"course-cover\" src=\"https:\/\/ugc.futurelearn.com\/uploads\/images\/68\/78\/regular_6878d455-e8e2-4e30-9550-9c83203df6c6.jpg\" alt=\"Digital Marketing: New Trends and Technologies - cover image\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"organisation-logo\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"org-logo\" src=\"https:\/\/ugc.futurelearn.com\/uploads\/images\/f9\/98\/f9989a62-273f-4ac8-8517-3e47ed13cfe3.png\" alt=\"Nottingham Business School\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flcc-item-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.futurelearn.com\/courses\/digital-marketing-new-trends-and-technologies?utm_campaign=Courses+feed&utm_medium=courses-feed&utm_source=courses-feed\" title=\"Digital Marketing: New Trends and Technologies\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"SpanGroup\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flcc-item-org\">Nottingham Business School<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flcc-item-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Marketing: New Trends and Technologies\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"options-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"course-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"course-detail weeks\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" width=\"32\" height=\"32\" aria-hidden=\"false\"><path d=\"M26 6V0H6v6h2v5.68l5 2v4.64l-5 2V26H6v6h20v-6h-2v-5.68l-5-2v-4.64l5-2V10h-2v.33l-5 2v7.36l5 2V26H10v-4.32l5-2v-7.36l-5-2V6zm-2 24H8v-2h16zM8 2h16v2H8z\"><\/path><\/svg>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"cc-detail-text\">3 weeks<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"course-categories\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cat-wrap\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Business & Management<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n                                                    \t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n                                                \r\n                                                                                                    \r\n                                                    \r\n                                                    \r\n                                                    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<!--  .flcc-course-module-cards -->\r\n    \t\t<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of copywriting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask any copywriter and they\u2019ll tell you \u2013 copywriting as a profession is as varied as they come. While copywriters balance different types of copywriting on a day-to-day basis, here are some of the most common you\u2019ll find:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Creative copywriting <\/strong>\u2013 This is probably what comes to mind when you think of copywriting. While copywriting in and of itself is a creative form, creative copy is usually created for an advert or campaign. Creative copywriting also works to promote brand awareness.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Technical copywriting<\/strong> \u2013 This involves simplifying difficult technical concepts in a way that\u2019s easy to understand and digestible to users.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Product and service copywriting<\/strong> \u2013 The physical product messaging and <a href=\"https:\/\/www.futurelearn.com\/subjects\/creative-arts-and-media-courses\/ux\" target=\"_blank\" rel=\"noreferrer noopener\">UX<\/a> copy you see, will have been crafted by a copywriter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Corporate copywriting<\/strong> \u2013 Arguably the least glamorous, but just as crucial, corporate copywriting involves internal messaging for employees and writing copy for corporate companies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Direct response copywriting<\/strong> \u2013 As expected, this is copywriting that\u2019s been crafted to get customers to take action and boost sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, copywriting can also be broken down by medium: <strong>website<\/strong>, <strong>social media<\/strong>, <strong>email, script<\/strong> and <strong>print media<\/strong>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to become a copywriter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the million pound question, isn\u2019t it? At the core of copywriting is a passion for writing, a way with words and an understanding of <a href=\"https:\/\/www.futurelearn.com\/subjects\/business-and-management-courses\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> and the industry landscape. These can be developed, but to put yourself in good stead, here\u2019s where to start.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Copywriter skills<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most copywriter jobs will require you to have at least a BA in English Literature, Media, Marketing or Business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside that, you\u2019ll need:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A great command of language and a way with words<\/li>\n\n\n\n<li>Excellent grammar and punctuation<\/li>\n\n\n\n<li>Varied writing experience&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.futurelearn.com\/subjects\/business-and-management-courses\/communication\" target=\"_blank\" rel=\"noreferrer noopener\">Communication skills<\/a><\/li>\n\n\n\n<li>The ability to conduct research<\/li>\n\n\n\n<li>Editing and proofreading skills<\/li>\n\n\n\n<li>Time management and organisational skills<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have at least some of these, the best idea is to build your portfolio and then apply to junior roles or brave the freelance route. Blog posts, articles and social media posts \u2013 whether produced during work experience, an internship or even at a university newspaper \u2013 all serve as good starting points.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, these will demonstrate your clear writing skills and depth of knowledge, as well as your ability to adapt your tone of voice to each platform you\u2019ve written for, all while maintaining your unique voice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\t\t\t\t\t\r\n                    \r\n                    \r\n                    \r\n                    <div class=\"flcc-course-module-cards \">\r\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"course-card-group\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"course-card-item\"> \r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\" top-wrap\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.futurelearn.com\/courses\/digital-skills-user-experience?utm_campaign=Courses+feed&utm_medium=courses-feed&utm_source=courses-feed\" title=\"Digital Skills: User Experience\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flcc-item-thumbnail \">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"course-cover\" src=\"https:\/\/ugc.futurelearn.com\/uploads\/images\/c1\/93\/regular_c1931677-a5fd-42a7-8077-96ace91c409c.jpg\" alt=\"Digital Skills: User Experience - cover image\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"organisation-logo\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"org-logo\" src=\"https:\/\/ugc.futurelearn.com\/uploads\/images\/eb\/36\/eb3600e1-70d1-4c78-b6da-7fc5bfa30e3f.png\" alt=\"Accenture\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flcc-item-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.futurelearn.com\/courses\/digital-skills-user-experience?utm_campaign=Courses+feed&utm_medium=courses-feed&utm_source=courses-feed\" title=\"Digital Skills: User Experience\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"SpanGroup\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flcc-item-org\">Accenture<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"flcc-item-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Skills: User Experience\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"options-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"course-details\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"course-detail weeks\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\" width=\"32\" height=\"32\" aria-hidden=\"false\"><path d=\"M26 6V0H6v6h2v5.68l5 2v4.64l-5 2V26H6v6h20v-6h-2v-5.68l-5-2v-4.64l5-2V10h-2v.33l-5 2v7.36l5 2V26H10v-4.32l5-2v-7.36l-5-2V6zm-2 24H8v-2h16zM8 2h16v2H8z\"><\/path><\/svg>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"cc-detail-text\">3 weeks<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <div class=\"course-categories\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cat-wrap\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>IT & Computer Science,Creative Arts & Media<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n                                                    \t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n                                                \r\n                                                                                                    \r\n                                                    \r\n                                                    \r\n                                                    <\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<!--  .flcc-course-module-cards -->\r\n    \t\t<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What a day in the life of a copywriter might look like<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a copywriter, the only constant is change. While you can expect that each day won\u2019t be the same, copywriters generally spend most of their time completing briefs or communicating with team members about said briefs. For brand copywriters, this might look like writing emails, copy for social media or a blog post (like this one), or meeting to talk through concepts.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agency copywriters, on the other hand, work with brands on a project-basis. Their day might involve naming development, researching for brand messaging audits or tone of voice development, alongside typical writing duties.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Become a copy connoisseur with FutureLearn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now you\u2019ve had a rundown on all things copywriting, you\u2019ll probably want to take the first step. Whatever industry you\u2019re interested in, FutureLearn has the tools you need on your journey to becoming a great copywriter. Gain expert knowledge and learn anywhere with our copywriting courses.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online copywriting courses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.futurelearn.com\/courses\/copywriting-fundamentals\" target=\"_blank\" rel=\"noreferrer noopener\">Copywriting Fundamentals<\/a> by The Chartered Institute of Marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/www.futurelearn.com\/courses\/marketing-fundamentals-sc\" target=\"_blank\" rel=\"noreferrer noopener\">Introduction to Marketing: Fundamentals of Marketing<\/a> by The Institute of Data &amp; Marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/www.futurelearn.com\/courses\/copywriting-for-content-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Copywriting for Content Marketing <\/a>by The Chartered Institute of Marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/www.futurelearn.com\/courses\/digital-copywriting-fundamentals\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Copywriting Fundamentals<\/a> by The Chartered Institute of Marketing<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Interested in becoming a copy wiz? Explore the in-and-outs of the copywriting profession and discover all there is to know about becoming a copywriter.<\/p>\n","protected":false},"author":1214,"featured_media":441143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_fl_show_updated_field":false,"footnotes":""},"categories":[11,8074,7645,8232],"tags":[11527],"class_list":["post-441142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-careers","category-digitalskills","category-upskilling","tag-homepage-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to become a copywriter - FutureLearn<\/title>\n<meta name=\"description\" content=\"Explore the in-and-outs of the copywriting profession and discover all there is to know about becoming a copywriter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.futurelearn.com\/info\/blog\/how-to-become-a-copywriter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to become a copywriter - 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