Strategic Marketing: Segmentation, Targeting, Positioning
Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy.
3,281 enrolled on this course
Duration
3 weeksWeekly study
3 hoursLanguages
English, Italiano, Español, FrançaisEnglish, Italiano100% online
How it works
Strategic Marketing: Segmentation, Targeting, Positioning
Boost your success with strategic marketing strategies
Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect with more potential customers. Ultimately, with this course, you’ll learn how to secure your business with valuable marketing success and help to fuel business growth.
Learn why marketing segmentation is important
To reach the right customers, you need segmentation in your marketing. This course can tell you the benefits of marketing segmentation, and how to effectively do it in your own marketing campaign.
You’ll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal.
Discover the purpose of target marketing
Choosing which segment to focus on isn’t easy. Learn how targeting can increase your chances to connect with the most valuable potential customers. This course includes various targeting strategies that could offer you an advantage in your marketing.
Master marketing positioning for an advantage
This course won’t just let you in on how to separate your market. You’ll also master how to manage various segments and engage with different groups within your marketing strategy. Ultimately, you’ll learn how strategic positioning contributes to the success of your marketing outreach.
Study business marketing with the University of Law Business School
This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns.
Syllabus
Week 1
Why are segmentation, targeting, and positioning important
Introduction to Week 1
Hello and welcome to Week 1 of "Strategic Marketing: Segmentation, Targeting, Positioning". This week you will have the opportunity to find out more about the topic and begin to look at the first step of market segmentation.
Segmentation
In this section we will explore what is segmentation and how to do it successfully as part of a marketing plan.
Summary of Week 1
Summary of this week's learning.
Week 2
How to choose the right segment to target
Introduction to Week 2
Hello and welcome to Week 2 of "Strategic Marketing: Segmentation, Targeting, Positioning". This week we will turn our attention to the next steps of targeting the appropriate segment.
Targeting
Lets explore the methods for choosing the right segment to target.
Summary
Summary of this week's learning.
Week 3
Positioning of brands and products
Introduction to Week 3
Hello and welcome to Week 3 of "Strategic Marketing: Segmentation, Targeting, Positioning". This week we will conclude with the third step of positioning both brands and products.
Positioning
We explore the last step of positioning the product and the brand.
Conclusion
Summary of the topics covered in this course
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the concepts of segmentation, targeting and positioning
- Discuss the process and methods for segmentation
- Compare different targeting strategies
- Evaluate the key factors to successful positioning
- Reflect on the use of segmentation, targeting and positioning in marketing strategy
Who is the course for?
This course is useful to students who’d like a solid foundation in the concepts of strategic marketing.
If you’re looking to work with a business owner or marketing executive, knowing how to execute the three pillars of marketing is crucial knowledge.
Who will you learn with?
Entrepreneur, marketer and educator for over 20 years, with extensive experience in marketing for both start-ups and established brands from the private and public sector.
Who developed the course?
The University of Law
The University of Law is one of the UK’s longest established specialist providers of legal education, believing that students should learn in a realistic, professional and contemporary context.
University of Law Business School
Founded in 2016, the University of Law Business School offers accredited face-to-face and online Undergraduate and Postgraduate courses in the UK and internationally.
With a strong emphasis on teaching quality, innovative teaching methods and employability the Business School aims to make students ready for the workplace.
Ways to learn | Buy this course | Subscribe & save | Start learning today |
|---|---|---|---|
| Choose the best way to learn for you! | $79/one-off payment | $335.99 for a whole year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Try this course - with limits | |
| Access to this course | tick | tick | Limited to 3 weeks |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$335.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$79/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Start learning today
Free
Try this course - with limits
- Limited to 3 weeks
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply.
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- Complete 90% of course steps and all of the assessments to earn your certificate
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