Explore cloud computing through a marketing lens

Explore cloud computing from a marketing perspective by examining customer insights, marketing ROI, the CMO’s role in digital transformation, and practical steps for connecting cloud capabilities with marketing priorities.

Apply cloud insights to marketing transformation

Discover how cloud-based customer insights, marketing ROI, and digital transformation strategies can support informed marketing decisions and organisational transformation.

Please note that to access the course content for this AWS course, you will go via an LTI link(s) to the AWS platform; you can then return to the FutureLearn course in order to receive your certificate.

Syllabus

Week 1
Cloud for CMOs
- Cloud for CMOs
  In this activity, you will examine the CMO's role in digital transformation, discover how the cloud drives customer insights and marketing ROI, and learn how to kickstart your organization's digital journey.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Understand the impact of chief marketing officers (CMOs) in a digital transformation
Explore how to gain customers insights with the cloud
Identify how to use the cloud to increase marketing ROI
Determine how to get started with digital transformation

Who is the course for?

This course is ideal for CMOs, Vice presidents (VPs) and directors of marketing, heads of marketing and brand marketing, VPs of brand, Chief operating officers (COOs), Chief revenue officers (CROs), and Chief commercial officers (CCOs).

Who developed the course?

Amazon Web Services (AWS)

AWS is the world’s most comprehensive cloud, enabling organizations to accelerate innovation, reduce costs, and scale more efficiently.

What's included?

Amazon Web Services (AWS) are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn