Skip to 0 minutes and 3 seconds Hey there and welcome. We’re so excited to have you on our short courses. Whether you’re doing this to upskill yourself, whether you are wanting to, just to get a new skill, but definitely will be, um, to be used in the workplace. This is the right place to be. It’s fully engaging, it’s quite interactive, and also a bit of fun to be had. So we look forward to having you on our courses and, um, yeah, working together. We’ll see you online.
Develop and Launch A Food Product
Gain the skills to research, design, and market a food product and develop your own successful business opportunity.
552 enrolled on this course
Duration
5 weeksWeekly study
3 hoursLanguages
English, Italiano, Español, Français, PortuguêsEnglish, Italiano100% online
How it works
Develop and Launch A Food Product
This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.
Explore the food product development process from planning to promotion
Launching a food product involves in-depth planning, creativity, and knowledge of the market you’re trying to break into.
On this five-week course, you’ll discover how to plan and produce your very own product. With guidance from the International Culinary Studio, you’ll learn the intricacies of creating a food product and launching it into the local food market.
Research market trends and identify business opportunities in the food industry
By exploring current food market trends, you’ll be able to identify any gaps in the market where your product could thrive.
You’ll use market research methods to develop your product ideas, collect feedback, and adapt your plan as you progress through production.
Discover the processes involved in bringing a food product to life from branding designs to food packaging ideas
A number of processes involved in launching a food product may be missed by inexperienced entrepreneurs starting out in the food production industry.
On this course, you’ll be guided through every step to ensure you take advantage of each opportunity. You’ll learn how to develop prototypes, explore costing processes, and design branding, packaging, and labelling for your product.
Using consumer testing and pilots, you’ll create a final food product that reflects your target audience’s values, as well as your own brand identity.
Develop a marketing plan to allow your home business to break into the local food industry
Drawing on market research feedback throughout the process, you’ll design a detailed marketing plan to promote your product once it has been finalised, to reach target consumers.
By the end of this course you will understand how to develop, produce, and launch a food product, as well as having the skills to promote your product within the local market.
Syllabus
Week 1
Welcome and Introduction to Food Product Development
Welcome and Introduction to Food Product Development
You will be introduced to your mentor, Andy Cordier, and discuss what needs to be considered when launching a new food product.
Market Research and Ideas
Andy will discuss the importance of conducting market research and you will develop new food product ideas for your local area.
Concept Creation and Screening
With the idea that you have identified, you will develop the product concept further and screen the idea.
Wrap of the Week
A summary of what you have covered this week and a reflection on what you have learnt this far.
Week 2
Developing Prototypes
Developing Prototypes
With your concept, you will further develop this into a prototype. You will learn how to conduct a sensory evaluation and you will then trial the prototype with a small group of people.
Wrap of the Week
A summary of what you have covered this week and a reflection on what you have learnt this far.
Week 3
Pilot Testing
Pilot Testing
We discuss why a pilot run is important, how to recost the product after the pilot and how to track the pilot results.
Consumer Testing
You will select a group of target market consumers to test your product. they will give you feedback and you will finalise your product.
Wrap of the Week
A summary of what you have covered this week and a reflection on what you have learnt this far.
Week 4
Getting Ready to Go to Market
Getting Ready to Go to Market
Various aspects of taking your products to market are discussed including your marketing plan, packaging and labelling. You will then develop your own marketing plan.
Wrap of the Week
A summary of what you have learnt and done during the week.
Week 5
Product to Market
Product to Market
You will learn how to track sales and market performance and think about which statistics would be important for the performance of your product. You will also learn about the importance of networks and partnerships.
Tell us how it went
A poll to on how your product launch went and what you could do to make it more successful.
Wrap of the Course
In this course summary we will provide a summary of what you have covered during the course and you will have a chance to reflect on your learning.
Who is this accredited by?
The CPD Certification Service:
The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Investigate market trends and demand and determine development opportunities for local food products.
- Research, develop and produce food products using local and seasonal ingredients packaging and labelling.
- Calculate product costs and perform cost analysis to determine product profit margins.
- Design, develop and launch a new food product.
- Develop a plan of promotional activities for food products within the local market.
Who is the course for?
This course is designed for anyone who wants to develop and market their own food product, including shop owners and market traders.
This course may also interest chefs who want to introduce new dishes or products to their menu or offering.
What software or tools do you need?
To take part in this course you should have access to any equipment and produce that you need to develop and launch your own food product.
Who will you learn with?
Career Highlights
Catered for Nelson Mandela
Dignatries in Germany
Competition judge
Banqueting large function organization
Managed large team of chefs
Culinary team chef
Teaching and educating chefs
Passionate about hospitality and education!
I have over 20 years experience in hospitality and education & a member of the South African Board of Personnel Practitioners as a Chartered HR Professional
Who developed the course?
International Culinary Studio
International Culinary Studio offers quality education online from any kitchen.
Ways to learn | Buy this course | Subscribe & save | Start learning today |
|---|---|---|---|
| Choose the best way to learn for you! | $119/one-off payment | $335.99 for a whole year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Try this course - with limits | |
| Access to this course | tick | tick | Limited to 5 weeks |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$335.99 for a whole year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$119/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Start learning today
Free
Try this course - with limits
- Limited to 5 weeks
Find out more about certificates, Unlimited or buying a course (Upgrades) Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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