Syllabus

• Week 1

  Facebook Page Setup and Business Presence

  • Lesson 1 : Set Up a Facebook Business Page

    Create and configure a Facebook Business Page from scratch, complete essential business details, choose the right page settings, and prepare a professional presence ready for audience engagement and advertising.

  • Lesson 2 : Configure Visual Identity and Page Settings

    Design a professional visual identity by creating profile and cover images, completing essential business information, and configuring page settings and preferences to establish a polished, brand-ready Facebook Business Page.

  • Lesson 3 : Promote Your Page and Grow Your Audience

    Develop a content posting strategy, publish engaging posts, and apply practical tactics to increase page visibility, attract followers, encourage audience interaction, and build a strong Facebook community.

• Week 2

  Community Building and Content Strategy

  • Lesson 4 : Launch and Grow an Online Community

    Explore how online communities create value, set up and launch a Facebook Group, and apply proven strategies to attract members, encourage participation, and foster sustainable community growth.

  • Lesson 5 : Drive Engagement and Post Effectively

    Apply proven engagement strategies, choose the most effective Facebook post formats, and create content that encourages conversations, increases reach, and builds lasting audience engagement.

  • Lesson 6 : Automate Content and Use Analytics

    Build a consistent posting schedule using automation tools, monitor community analytics, and use performance insights to refine content strategy, improve engagement, and support long-term community growth.

• Week 3

  Facebook Ads Fundamentals

  • Lesson 7 : How Facebook Advertising Works

    Understand how the Facebook advertising system works, learn the key components of ad delivery, targeting, and auctions, and build a strong foundation before creating or managing advertising campaigns.

  • Lesson 8 : Ad Structure and Account Setup

    Understand the three-level Facebook Ads campaign structure, set up a Facebook Ads account from scratch, and configure the essential settings needed to create and manage advertising campaigns effectively.

  • Lesson 9 : Metrics and Account Navigation

    Identify and interpret the most important Facebook Ads metrics, confidently navigate the Ads Manager interface, and use key performance data to monitor, evaluate, and optimize campaign results.

• Week 4

  Ad Campaign Creation and Campaign Types

  • Lesson 10 : Build Your First Campaign

    Configure your first Facebook Ads campaign by selecting the right campaign objective, defining your target audience, and setting up the essential campaign elements for a successful launch.

  • Lesson 11 : Configure Ad Sets and Creatives

    Configure ad sets by setting budgets, schedules, audience placements, and bidding options, then create compelling ad creatives with engaging copy and visuals to prepare campaigns for successful delivery.

  • Lesson 12 : Run Awareness, Traffic, and Engagement Campaigns

    Create and optimize Facebook campaigns for brand awareness, website traffic, and post engagement by selecting the right objectives, targeting audiences, and applying best practices to achieve campaign goals.

  • Lesson 13 : Run Video, Lead Gen, App, and Sales Campaigns

    Create Facebook campaigns for video views, lead generation, app promotion, and online sales by selecting the right objectives, configuring key settings, and applying best practices to achieve business goals.

• Week 5

  Audience Targeting, Pixel, and Bidding

  • Lesson 14 : Build Custom Audiences from First-Party Data

    Understand Facebook audience types and create Custom Audiences using website visitors, customer lists, app activity, and product catalogues to improve ad targeting and campaign performance.

  • Lesson 15 : Advanced Audience Sources and Lookalike Audiences

    Build audiences using on-platform engagement signals and create Lookalike Audiences to reach new, relevant prospects and expand campaign reach effectively.

  • Lesson 16 : Pixel, Conversions API, and Bidding Strategy

    Install the Meta Pixel, configure the Conversions API, integrate with Shopify, and choose the right bidding strategy to improve tracking, optimization, and campaign performance.

• Week 6

  Ads Strategy, Policies, and Reporting

  • Lesson 17 : Apply Strategic Frameworks to Your Ad Program

    Apply strategic frameworks to design and structure a Facebook Ads program across the full marketing funnel, aligning campaign objectives, audiences, and optimization strategies for long-term success.

  • Lesson 18 : Navigate Policies and Account Compliance

    Understand Meta's advertising policies, maintain account compliance, and learn how to identify, troubleshoot, and respond effectively to ad disapprovals and account restrictions.

  • Lesson 19 : Measure Performance with Reports and Business Suite

    Use Ads Reports and Meta Business Suite to measure campaign performance, interpret key metrics, and apply insights to optimize campaigns and improve marketing results.

• Week 7

  Meta Business Suite Operations

  • Lesson 20 : Configure Account Settings and Brand Management

    Set up Business Settings, manage billing, configure brand safety controls, and maintain account preferences, notifications, and security settings for effective Facebook Ads account management.

  • Lesson 21 : Manage Content, Planning, and Audience Engagement

    Use Planner, Content, Inbox, Live Dashboard, and other Meta Business Suite tools to plan content, manage audience interactions, and strengthen engagement through efficient day-to-day community management.

  • Lesson 22 : Operate Advertising Tools at Scale

    Use Automated Rules, Creative Hub, Campaign Planner, and lead capture tools to streamline campaign management, improve efficiency, and scale Facebook advertising programs effectively.

  • Lesson 23 : Use Reporting, Commerce, and Support Tools

    Use campaign reporting, Commerce Manager, monetization tools, and support features to monitor performance, manage commerce activities, and resolve account issues efficiently.

• Week 8

  AI-Powered Advertising with ChatGPT

  • Lesson 24 : Research, Audience Design, and Offer Creation with ChatGPT

    Use ChatGPT to accelerate market research, identify target audiences, analyze competitors, and create compelling offers that strengthen marketing strategies and improve campaign effectiveness.

  • Lesson 25 : Creative Ideation and Ad Production with ChatGPT

    Use ChatGPT to generate ad concepts, write high-converting copy, create creative briefs, and develop video scripts using structured workflows for faster, more effective ad production.

  • Lesson 26 : Campaign Planning, Testing, and Optimization with ChatGPT

    Use ChatGPT to plan campaigns, optimize landing pages, design A/B tests, and analyze performance data to improve campaign results and marketing decision-making.

  • Lesson 27 : Scaling, Retargeting, and Certification

    Design retargeting funnels, develop campaign scaling strategies, explore chatbot workflows, and prepare for the Meta certification path to advance your Facebook advertising expertise.

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